Multichannel distribution strategy of Airbnb hosts

The literature on the peer-to-peer hospitality market largely assumes that Airbnb hosts are loyal to platform. However, similar hoteliers, have access various platforms diversify their distribution channels. In cases where significantly channels, they should be considered rather as professional competitors mimicking hoteliers. Proposing an original image-recognition approach obtain a proxy of number used by hosts, this paper assesses probability home-sharer practices multichannel distribution. Drawing sample more than 3900 from region Corsica in France, we show strategy is commonly adopted. Furthermore, significant fraction small uses three or